a publisher for entrepreneurial authors


a publisher for entrepreneurial authors


about us

about us

ARCHER is a publisher for creators, founded by New York book publicist Lisa Weinert and Los Angeles publisher Tyson Cornell, designed for organizations, companies, and/or institutions interested in building publishing programs using their own brands, backlist titles, and debut titles—focusing on narrative nonfiction with a dedicated interest in personal narrative, wellness, social change, women’s leadership, and business, as well as select literary fiction.
In addition to traditional and partnered publishing, ARCHER also offers a wide range of publishing services to bring projects from inception to market, working closely with a bi-coastal in-house and contracted team of experienced publicists, editors, production managers, designers, and digital marketers.
ARCHER is like no other publisher currently in the market, brining together the best of traditional publishing with all the versatility of alternate publishing models, keeping the creator at the center of the decision making process.



"It's about time someone invented a new publishing agency to match the transformative publishing moment. And it's no surprise to me that that someone is Lisa Weinert, who is bright, energetic, entrepreneurial, experienced in old and new media, ambitious, connected, and cares about literature. (Which is why I suspect that her clients will get more than their fair share of its rewards.)"
Victor Navasky, Publisher of  THE NATION  Magazine.

“Lisa Weinert is a joy to work with.
Mary Gaitskill, author of National Book Award Finalist VERONICA. 

"I value Lisa as one of the very best in the business. She is fabulous to work with."—David Shipler, Pulitzer Prize-winning author of ARAB AND JEW.

"Not only does she have a sharp, no-nonsense editorial sense, but also an imaginative, forward-thinking eye for marketing and publicity. She's smart, strategic, and intensely loyal — great qualities in the work world and even more important in life.”—Josh Neufeld, New York Times bestselling author of A.D. NEW ORLEANS AFTER THE DELUGE.

 "Lisa is a dear friend and literary ally who makes things happen." - Paul Rome, author of WE ALL SLEEP IN THE SAME ROOM, longlisted for the 2014 PEN/Robert W. Bingham Prize.

"Lisa Weinert approaches her work with passion, commitment, and tireless devotion. She is fiercely loyal to her authors and is a true visionary in the publishing world.”—Jill Iscol, author of HEARTS ON FIRE. 

 “Lisa wields a double-edged sword of editorial and business savvy, and, above all, knows how, why, and where to make things happen.”—Larry Smith, founder, SMITH Magazine, home of the SIX-WORD-MEMOIR project.

 “Lisa Weinert is a force of nature.  Inventive, energetic, super-smart, articulate, passionate—and someone who truly cares about and richly understands the complex workings of our literary world.”
—Bradford Morrow, Pen/Faulkner Finalist and author of THE DIVINER'S TALE.

 "Lisa is dedicated, resourceful, tenacious, and a real strategic thinker. I can't think of a better person to champion anyone's work." - Andrea Colvin, Vice President, Content / Executive Producer at Andrews McMeel Universal.

"At a time when the traditional publishing world is being turned upside down, Lisa has the background, savvy and inventiveness to turn market turmoil into market advantage for authors. Lisa Weinert is miles ahead of most everyone else and as they say in Texas, she has no quit in her."  - Peter Cookson, co-author of HEARTS ON FIRE. 

"Lisa Weinert is the most supportive person in the business. Period.  She cares so deeply about her authors, and it shows in all she does." - Julian Tepper, author of BALLS and co-founder of The Oracle Club.

"Lisa is a special find within the literary world. Without her guidance and expertise I would have never secured the media that I did. She is a trusted advisor and just fantastic!" - Selena Rezvani, author of PUSHBACK. 


our team

our team


(c) Renee Choi


Lisa Weinert is passionate about the healing power of storytelling. She has worked with hundreds of bestselling and award-winning authors as an editor and publicist at for the past fifteen years and has witnessed first hand how the written word transforms lives. She also completed a 500-hour Yoga Works teacher training in 2015 and is certified in both Restorative and Therapeutic Yoga with Jillian Pransky, where she learned how we all carry stories in our bodies.

In 2011, Lisa launched her own consulting company Lisa Weinert Consulting (LWC) after working at the Knopf Doubleday Group at Random House as a publicist and editor for eight years. and spending one year working on digital marketing campaigns with ebook start up Open Road Integrated Media. She has published and promoted a range of authors focusing on topical nonfiction and literary fiction, with a special interest in narrative medicine, women’s leadership, social advocacy, health, and spirituality. In 2015, she cofounded a new publishing imprint, ARCHER, with LA-based independent publisher Rare Bird, where they provide full-scale global distribution and top-of-the-line publicity for a range of authors. 

Motivated by the healing and transformative power of storytelling, in June 2016 she created the debut annual Narrative Medicine program at Kripalu, an immersion with doctors, yogis and literary writers exploring the use and impact of storytelling and compassionate listening in the healing process. She teaches restorative yoga and curates workshops in yoga and storytelling called "StoryFlow" in New York City and is creator and host of a new podcast, "Narrative Medicine with Lisa Weinert".

Tyson Cornell 2015.jpg


Tyson Cornell is the founder of Rare Bird Lit and Rare Bird Books, a distribution partner of Publishers Group West and The Perseus Books Group, and their three subsidiary imprints, Barnacle, Vireo, and Rare Bird. In 2014, Cornell partnered with Lisa Weinert to provide global book and e-book distribution for the entire ARCHER catalog of existing and forthcoming titles.




Julia Callahan started her career in the Book Soup Annex. She managed to work her way up to Assistant Director of Marketing and Publicity before Tyson hired her to help him with his new company, Rare Bird. She has worked in the publishing industry for ten years and has a BA in Literature and a BA in History from the University of California, Santa Cruz.



Alice Marsh-Elmer is the Senior Editorial and Design Director for ARCHER, Rare Bird, and all of their imprints. She began her career with Rare Bird as an intern and has grown alongside Rare Bird Books to become an invaluable part of the industry. With a background in design and visual arts, she holds a BA in Photography and Gender Studies from the University of Redlands. In addition to books, she's an avid lover of public radio and travel.


Winona is a Los Angeles-based book publicist. One could say that her interest in publishing emerged when she started selling her own coloring books on the playground during recess. She has since promoted a diverse range of titles and genres from presses both large and small, including Gold Line Press, Kaya Press, and Hachette Book Group. She holds a BA in English and Two Dimensional Studies from the University of Southern California. 


Heather has worked as a PR professional for close to 18 years. Beginning her career at Ruder Finn (NYC)/Planned Television Arts (now Media Connect), she is an expert in booking print and online campaigns, as well as satellite radio and television tours.

She has worked on numerous corporate campaigns and has extensive experience with fiction and non-fiction titles, from self-help and health to business and personal finance. Heather has booked media tours for Alzheimer’s awareness and Pool Safety (Red Cross). She has also worked with popular chefs like Mario Batali and Sarabeth Levine. Heather has booked radio tours (fiction titles) for Stan Lee, Dean Koontz and Janet Evanovich, as well as for health gurus like David Wolfe and celebrity dermatologists (Dr. Howard Murad) and celebrity trainers (Jillian Michaels).

Photo credit: Edward De la Torre





NEW & Upcoming Releases





Corporate recruiters and employers tend to perceive Millennials as a major flight risk, not worth investing in because they’ll be out the door in a year or two. Yet our data reveals this stereotype to be grossly misapplied. While Millennials with a financial safety net are far more likely than those who lack it to be a flight risk, they comprise a mere 9% of this talent cohort. In Misunderstood Millennial Talent, we bust other myths about employees between the ages of 21 and 34 to stress the imperative to talent specialists of investing in this next generation of leaders.

196 pages • 978-1-942600-99-2 •  5.5 x 8.5 in • 14.95 USD/18.50 CDN • BUSINESS & ECONOMICs • Economics/General  • Business • A Vireo Book





What do women want? Black women and white aspire to excel, empower others, and earn well in their careers, but confront different hurdles in pursuit of these goals, as they have started the race from different gates. Progress for all women, we posit, depends on first recognizing their differences. In this book we show how history accounts for both the invisibility that keeps black women from attaining power as well as the ambivalence that constrains white women from pursuing it—offering strategies to help every woman fulfill her ambitions.

208 pages • 978-1-942600-79-4 •  5.5 x 8.5 in • 14.95 USD/18.50 CDN • BUSINESS & ECONOMICs • Economics/General  • Business • A Vireo Book









APRIL 2016

We live in a time of fast moving, complex change on both the personal and the global level. Welcome or unwelcome, nothing is more certain than the constant and uncertain movement of change. Whether change is met with excitement or met with fear, we can easily become overwhelmed by all of that movement.

ChangeAbility = the ability to effectively navigate change with more ease

What is your ChangeAbility? Sharon Weil engages twenty-five leading change-makers: artists, political and environmental advocates and activists, teachers, spiritual leaders, psychotherapists, somatic practitioners, and more in a conversation about how to meet change, hold hope, align with nature, have courage, and find the passion that fuels responsive innovation. Based on Weil’s acclaimed podcast, Passing 4 Normal: Conversations with Authors, Artists, Activists and Awakeners about Seeding Change in the World, this book weaves together the insight, humor, compassion and hard-earned wisdom of those who have mastered the art of ChangeAbility in a wide range of applied experiences.

Sharon Weil has long been engaged in the conversation about courage and change as an author, activist, award-winning filmmaker, and somatic educator. She is the author of Donny and Ursula Save the World, a political, romantic mishap-adventure; and the host of the acclaimed podcast Passing 4 Normal.

 346 pages •  978-1-941729-13-7 • 6 x 8 in • 25.95 USD/33.99 CDN • SELF-HELP • Self-Management/General •  Personal Growth/Psychology • An Archer Book



MARCH 2016

In Improbable Fortunes, Jeffrey Price takes you on a wild ride into Vanadium, a dusty, down-on-its-heels mining town in southwest Colorado, where it would be fair to assume that nothing has ever happened. But you’d be wrong. As it turns out, quite a lot has happened starting with a suspicious mudslide that destroys the town’s Main Street and the arrest of a cowboy named Buster McCaffrey for killing the richest man in America, Marvin Mallomar. 

As the soon-to-retire Sheriff Shep Dudival investigates the circumstances surrounding the murder, it comes to light that Buster and Mallomar’s young wife were having a Cowboy Always Rings Twice affair. From there, Price folds a rococo cast of Vanadium’s characters into a timeline that begins with Vanadium’s post WWII labor strife and ends with the Kulturkampf of present day. 

While it may all seem humorous and surreal at first blush, Improbable Fortunes presents an un-guessable conclusion: that Price has used the fictitious town of Vanadium—a place without a recognizable gas station, a decent restaurant, or a clean bathroom—as the Rosetta Stone for something larger... 

Jeffrey Price is a screenwriter best known for cowriting Who Framed Roger RabbitThe Grinch, and Shrek III. Seeking the refuge of small-town life, he moved his family from Los Angeles to southwest Colorado.

368 pages • 978-1-941729-08-3 • 6 x 9 in • 24.95 USD/32.50 CDN • FICTION • Literary •  Fiction/Literature • An Archer Book



MARCH 2016

Although we tend to think of our cities as concrete jungles, our post-new urban environment is awash in plant life. Wild urban plants have taken root along roadsides and chain-link fences, between cracks of pavement, and within vacant lots, rubble dumps and highway medians. Spontaneously propagating, these resilient plants find distinctive niches to thrive in and inhabit our most derelict landscapes. The environmental benefits of these “weeds” go widely unrecognized when, in fact, reframing this often invisible urban ecology as a beneficial amenity can offer a fresh perspective on how cities perform.

Spontaneous Urban Plants investigates the role of weeds in the urban ecosystem by profiling a cross section of weeds. The intent is to stimulate a discourse between ecologists, designers, artists and the general public that explores societal perceptions of weeds and questions the stigmas that surround them. Leveraging principles of urban ecology and environmental aesthetics, we are encouraging an objective debate of the value of wild urban plants and thereby challenging contemporary cultural perceptions.

This four-color art book will raise awareness about the overlooked ecology of our cities and allow people to reconsider their preconceived notions about weeds through the lens of art. This project has the potential to catalyze a generation of emergent designers, artists, planners and thinkers to rethink our urban futures in the face of increased density and erratic climatic conditions.

David Seiter is design director and founding principal of Future Green Studio, a dynamic landscape design-build firm based in Red Hook, Brooklyn, NY, where he oversees a staff of 25 creative, hardworking and talented individuals.  A long-time Brooklyn resident and urban explorer, David enjoys investigating the complex ecology of our cities in order to reveal the nuances of the urban landscape in subtle, poetic ways. With keen attention to sustainability, David is continually exploring how to integrate landscape into the built environment in innovative and environmentally responsible ways. 

David's portfolio encompasses award-winning private and public-use projects – with recent high-profile commissions from institutions such as Metropolitan Museum of Art and Brooklyn Children's Museum, urban park and streetscape projects such as Journal Square Park in Jersey City, NJ and the Half Street Streetscape in Washington DC, and luxury roof gardens for celebrity clients.  His work has been featured in numerous publications including Landscape Architecture Magazine, Architectural Digest, Dwell, The New York Times, The Robb Report, The Wall Street Journal, Urban Omnibus and The Architect’s Newspaper.

David is author of the book SUP: Weeds in NYC – a book about the overlooked ecological value of weeds in the urban landscape. Additionally he founded the website which won a 2015 National Honor Award in Research from the American Society of Landscape Architects. David has lectured widely about emergent trends in landscape architecture, and has previously taught at the graduate program for Sustainable Planning & Development at Pratt Institute.

David is a licensed landscape architect and lives in South Slope, Brooklyn with his filmmaker wife and two children.

248 pages • 978-1-941729-07-6 • 9 x 7 in • 29.95 USD/38.99 CDN • NATURE • Ecosystems & Habitats/General •  Environment • An Archer Book





A hands-on, hearts-on guide to writing about illness. Using intimate prompts and personal stories, Judith Hannan takes the reader and emerging-writer on a journey through what it means to reckon with illness. Having gone through her daughter's cancer diagnosis and treatments, Hannan is an experienced, thoughtful, and caring guide for anyone wanting to find a way through the labyrinth of the illness experience.

Judith Hannan is the author of Motherhood Exaggerated (CavanKerry Press, 2012), her memoir of discovery and transformation during her daughter’s cancer treatment and her transition into survival. Her essays have appeared in such publications as Woman’s DayOpera NewsThe Huffington PostThe Healing MuseZYZZYVATwins Magazine, and The Martha’s Vineyard Gazette. She teaches writing about personal experience to homeless mothers and at-risk adolescents as well as to medical students, and is a judge of the annual essay contest sponsored by the Arnold P. Gold Foundation for Humanism-in-Medicine. She served as Director of Development of the 92nd Street Y and then for the Children’s Museum of Manhattan. She now serves on the board of the Museum, Jody Oberfelder Dance Projects, as well as on three boards affiliated with the Mt. Sinai Medical Center in New York—the Adolescent Health Center (where she now serves as President of the Advisory Board), the Children’s Center Foundation, and Global Health. She lives in New York.

320 pages • 978-1-941729-03-8 • 6 x 9 in • 17.95 USD/22.50 CDN • SOCIAL SCIENCE • Death & Dying • Leadership • Reference  • Personal Growth/Psychology • An Archer Book


navigating chaos
how to find certainty in uncertain situations
BY jeff boss



Jeff Boss has faced and overcome uncertainty in the most tumultuous circumstances. As a Navy SEAL, he worked in some of the most unforgiving environments on earth and faced enemies that constantly changed, much like today's business landscape. In a world of chaos, how do individuals and teams stay together to find certainty in a world where there is anything but? This book reveals how. Using anecdotal experiences from both the military and business worlds, Boss highlights the mindset and practical steps of how people and organizations can forge certainty amidst inevitable chaos.

Jeff Boss served thirteen years in SEAL Teams across eight deployments, receiving four Bronze Stars with Valor and two Purple Hearts. He now works as a leadership coach and business performance coach. He lives in Washington, D.C.

280 pages • 978-1-941729-06-9 • 6 x 9 in • 24.95 USD/30.99 CDN • BUSINESS & ECONOMICS • Leadership • Personal Growth/Psychology • An Archer Book





Entering this crazy world of couponing can literally change your life and your lifestyle! You’ll start making ends meet, pay off your debt, create a financial cushion, and feel freer and happier than you’ve felt in years, maybe decades. That’s living rich with coupons!

Use the tools you get from this book to build your superpowers. Even Wonder Woman needs her indestructible bracelets, and you’re about to receive yours. It doesn’t matter if you make $15,000 a year or $250,000 a year—everyone needs a budget they can stick to and follow.

Cindy helps you to uncover every savings opportunity at your local stores. You’re going to find out exactly what you need to do to save and how to use those coupons correctly.

Cindy Livesey is on a mission to help us save money and live richer lives! The Rachel Ray show’s coupon expert, Cindy created her website, Living Rich With Coupons, in 2009 to share her couponing strategies and tips with family and friends. 


Growing global executives: the new competencies
BY sylvia ann hewlett and ripa rashid 



GROWING GLOBAL EXECUTIVES: THE NEW COMPETENCIES uses insights from focus groups and survey data from highly qualified employees across eleven countries (Brazil, China, Hong Kong, India, Japan, Russia, Singapore, South Africa, Turkey, the US, and the UK) to provide a robust leadership template for multinational companies seeking to globalize their top talent. With global markets shifting to the South and East, multinational companies can no longer afford to depend on ex-pat executives as local proxies. The global economy demands new leaders and the authors find that emerging leaders are in want of two core competencies: the ability to calibrate their leadership presence to project credibility to senior leaders as well as teams and clients worldwide; and the ability to unlock value from globally dispersed and culturally diverse teams through inclusive leadership.

How can multinational companies unlock the innovative potential of local teams? What should be the focus of leadership development? What will it take to move more local talent into global leadership roles?

GROWING GLOBAL EXECUTIVES: THE NEW COMPETENCIES examines the information and new ideas needed to fulfill unmet needs and seed growth in local marketplaces.

170 pages • 978-1942600480 •  5.5 x 8.5 in • 14.95 USD/18.50 CDN • BUSINESS & ECONOMICs • Economics/General  • Business • A Vireo Book


Mission Critical: Unlocking the Value of Veterans in the Workforce

By michael abrams and julia taylor kennedy



Since September 11, 2001, more than 2.6 million Americans have served in the military – spanning the two longest wars in US history. As men and women come home to heal from their experiences and begin new lives, they find themselves unable move up the ranks in a workforce that properly value and grow their skill sets. Culled from an analysis of national survey of more than 1,000 US military veterans who are working fulltime in white collar occupations, Mission Critical: Unlocking the Value of Veterans in the Workforce (CTI, November 10, 2015) gives hands-on tools on how to grow and retain the vast talent, technological and leadership sills these men and women can offer.   

The good news is many corporations have launched successful hiring initiatives, ranging from The Department of Commerce’s Hiring Our Heroes initiative led the charge to get 500,000 vets hired by 2014; JPMorgan Chase has gathered 101 companies with the goal of hiring 100,000 veterans by 2020. These initiatives are a great start, however, little research examines how veterans fare once they enter the civilian workforce. According to CTI, 64% of veterans say they’re not using 3 or more of their skills that could be relevant in the corporate context. Nearly 40% say that senior leaders are not capable of seeing their full potential. Once veterans get through the doors of corporations, they languish. Returning Veterans now change jobs twice within the first three years of civilian employment. 

In this groundbreaking new book, experts Abrams and Kennedy offer the best practices that employers can use to help veterans succeed in the workplace.Providing inspirational stories of success, Mission Critical: Unlocking the Value of Veterans in the Workforce. They offer ways to ultimately help ambitious veterans create a meaningful life in the civilian workplace.

125 pages • 978-1-942600-54-1 •  5.5 x 8.5 in • 14.95 USD/18.50 CDN • BUSINESS & ECONOMICs • Economics/General  • Business • A Vireo Book






Kit DesLauriers made history by being the first person to ski from the summit of each continent's highest mountain — after climbing it. Centered on her quest to climb and ski the Seven Summits, Higher Love is a hero's journey, rich with personal insights, life-threatening consequences, and a thrilling crescendo.

Spanning seven continents in just two years, this is Kit's personal account of the secret journey that would change her heart and her life forever. From braving Antarctica's bone-chilling temperatures to trudging through an African rain forest, from corn snow on the continental slopes of Australia to blue ice on Everest, Kit leads you up each mountain and gives you a heart-racing ride back down.

This candid, fast-paced story shows how inspiration, teamwork, and honoring our true nature blazes the trail to every summit, on or off the mountain.

KIT DESLAURIERS is world-class athlete — sponsored by the outdoor apparel company The North Face, as well as Dynastar, Smith Sport Optics, Dynafit, and others — but also a wife, mother, and woman on a mission to serve the planet by raising awareness of climate change and working to preserve and protect the wild habitats that still exist. In her self-appointed role of "planetary park ranger," she's an ambassador for 1% For the Planet, member of Protect Our Winters Riders Alliance, and board member for the American Alpine Club. Trained as a Wilderness First Responder and holding a Level Three Avalanche Certification, Kit approaches the mountain environment with great respect. If an observer thinks she is an "adrenaline junkie," Kit explains, "it's actually a lot more about risk management because I just love being out there." In 2014, Kit made her third expedition to the Arctic National Wildlife Refuge in Alaska. While climbing and skiing the two highest mountains in the remote Brooks Range, she collected scientific GPS data and measurements that were used to answer the geographic question, "What is the highest mountain in the US arctic?" For this recent merging of adventure and science, as well as for her ongoing career achievements, Kit has been named one of National Geographic's 2015 Adventurers of the Year. She lives in Teton Village, WY, with her husband Rob and their two young daughters.

To request a review copy or for all media inquiries, please contact: or

552 pages • Archer / Rare Bird Books
Also available in e-book format




"Katz’s familial lens on recent history belongs on a shelf with classics. There is balzac here, and theodore dreiser, with a touch of John Gunther, John Dos Passos and William Manchester." —Jonathan Alter

Home Fires is the powerful saga of the Gordon family—real people, names unchanged. Spanning nearly five decades, from the end of World War II to the early 1990s, their story has the scope, depth, wealth of incident, and emotional intensity of a great novel, and an abundance of humor, scandal, warmth, and trauma—the recognizable components of family life. This is also a masterful chronicle of the turbulent postwar era, illuminating the interplay between private life and profound cultural changes.

Donald Katz begins his account in 1945, when Sam Gordon comes home from the war to his young wife, eve, and their two-year-old, Susan, eager to move his family into the growing middle class. After a few years in the Bronx, Sam and Eve move to a new Long Island subdivision and have two more children. As the '50s yield to the '60s, the younger Gordons fly out into the culture like shrapnel from an artillery shell, each tracing a unique trajectory: Susan, early into rock 'n' roll and civil rights, Vassar girl, feminist, author of "the politics of orgasm," and recovering drug addict; lorraine, teenage beatnik and leftie, one-time member of a women's rock band, longtime follower of an indian religious teacher; Sheila, the "good" daughter who married then remarried, with a big suburban house, two kids, and a therapist; and Ricky, the youngest, witness to the family traumas and cause of a few himself, openly gay, eclectically new age, and a successful songwriter and composer. And all Sam and Eve ever wanted—like millions of others who had experienced the depression and the war—was a "normal family."

Katz tells the Gordons' story—the unraveling of Sam's and Eve's american dream, to the slow, hopeful reknitting of the family—marshaling a vivid cast of supporting characters. Deftly juxtaposing day-to-day family life with landmark public events, Katz creates a rich and revealing portrait of the second half of the 20th century in America.

Donald Katz is founder and CEO of Audible, Inc., the leading provider of premium digital spoken audio information and entertainment on the Internet. Prior to founding Audible, Katz was a journalist and author for twenty years; his work won a National Magazine Award, an Overseas Press Club Award, the Chicago Tribune Heartland Prize for Nonfiction, and was nominated for a National Book Critics Circle Award, among other prizes.

To request a review copy or for all media inquiries, please contact:

624 pages • Archer / Rare Bird Books
Available in audio and ebook formats








For more information, please contact lisa [at] lisaweinert [dot] com, or use the form below:

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